The Rise of Tourism in Saudi Arabia: A Journey Through Al-Ula, Riyadh, Jeddah, and Madinah

October 11, 2024 / Middle East, Location Highlight, Advice & Tips / by Nurain A.

The Rise of Tourism in Saudi Arabia: A Journey Through Al-Ula, Riyadh, Jeddah, and Madinah

Over the past few years, Saudi Arabia has experienced a surge in tourism, thanks to the country’s efforts to diversify its economy under the ambitious Vision 2030 plan. Once a destination reserved primarily for religious pilgrims, Saudi Arabia is now attracting millions of tourists with its rich cultural heritage, stunning landscapes, and modern amenities. From the ancient desert wonders of Al-Ula to the vibrant urban appeal of Riyadh and Jeddah, and the spiritual significance of Madinah, each city offers a unique experience for travellers. Let’s explore what makes each of these cities stand out.

Al-Ula: A Hidden Gem of Ancient History

Al-Ula, located in the northwestern part of Saudi Arabia, has become one of the country’s most captivating tourist destinations. It is home to Mada’in Saleh (modern name of ancient city of al-Hijr), the first UNESCO World Heritage Site in Saudi Arabia. This ancient city, founded around the 6th Century BCE, features elaborate rock-cut tombs similar to those of Petra in Jordan but with far fewer crowds.

What sets Al-Ula apart from other cities is its breathtaking natural landscape. The vast desert, dotted with towering sandstone cliffs and dramatic rock formations, makes for an otherworldly experience. Adventure seekers can enjoy activities like hot air balloon rides, desert trekking, and stargazing in this serene setting. Al-Ula is also home to the annual Winter at Tantora Festival, where visitors can enjoy a mix of cultural events, art exhibitions, and musical performances by international artists.

From the ancient tombs of Dadan and the UNESCO World Heritage Site of Hegra to the striking modern mirrored structures nestled within its valleys, Al-Ula's blend of natural and man-made landscapes is among the world's most captivating, inviting exploration and discovery.

Riyadh: The Modern Heart of Saudi Arabia

As the capital city, Riyadh is the political and economic hub of Saudi Arabia, where modernity meets tradition. The city’s skyline is dominated by iconic landmarks such as the Kingdom Centre Tower and the Al Faisaliyah Tower, representing its status as a rapidly growing metropolis. Riyadh's attractions are diverse, offering something for every kind of traveller.

The city is home to the National Museum, which offers insights into Saudi Arabia’s rich history and culture, spanning from prehistoric times to the modern day. Diriyah (formerly known as Dariyya), the UNESCO-listed birthplace of the Saudi state, is another must-visit. This historic district has been beautifully restored and offers visitors a glimpse into traditional Saudi life. The nearby Al-Turaif district, with its mudbrick palaces and fortresses, also transports visitors back in time.

Riyadh’s culinary scene is evolving as well, with a growing number of fine dining establishments offering both local and international cuisines. For those seeking retail therapy, the city boasts a range of luxury shopping malls, as well as traditional souks where you can buy spices, gold, and handcrafted goods.

Jeddah: A Coastal Blend of Heritage and Modernity

Jeddah, located along the Red Sea coast, serves as the gateway to Mecca (Makkah) for pilgrims, but it’s also a lively and cosmopolitan city in its own right. Known for its beautiful waterfront and historic old town, Jeddah offers a different flavour compared to the rest of the kingdom.

One of the highlights of Jeddah is the UNESCO World Heritage site of Al-Balad, also known as Old Jeddah, is the city’s historical heart. Visitors can explore ancient coral-stone houses, narrow alleyways, and bustling souks. Al-Balad is a living testament to Jeddah’s status as a historical port city, connecting trade routes from Africa, Asia, and Europe.

Jeddah’s Corniche is another major attraction, a scenic seaside promenade lined with restaurants, parks, and public art installations. The city is also known for the King Fahd Fountain, the tallest of its kind in the world, shooting water up to 300 meters in the air. Jeddah is a great destination for beach lovers and water sports enthusiasts, offering opportunities for diving and snorkeling in the Red Sea, which is home to vibrant coral reefs and marine life.

Madinah: The Spiritual Heart of Islam

Madinah, also known as Medina, holds immense religious significance as the second holiest city in Islam after Mecca. While it attracts millions of Muslims who visit for religious purposes, it’s also becoming a destination for those interested in its historical and spiritual heritage.

The Prophet’s Mosque (Al-Masjid an-Nabawi) is the primary attraction in Madinah. This majestic mosque, featuring the iconic green dome where Prophet Muhammad is buried, is a pilgrimage site that offers a deeply spiritual experience. Non-Muslims, however, should be aware that access to the mosque and certain parts of the city is restricted to Muslims.

What makes Madinah unique from other Saudi cities is its peaceful and tranquil atmosphere. The city is also home to several historical sites, such as Quba Mosque, the first mosque built in Islamic history, and Mount Uhud, the site of a famous battle in Islamic history. These sites offer visitors a chance to connect with the deep-rooted spiritual and historical legacy of Islam.

Things to Know Before Traveling to Saudi Arabia

1. Visa Requirements

   Saudi Arabia has made it easier for tourists to visit by introducing the eVisa program, which allows travellers from a wide range of countries to apply for a tourist visa online. The visa allows for multiple entries over a year, with stays of up to 90 days.

2. Cultural Norms

   While the country is opening up to more tourists, Saudi Arabia is still a conservative country. Modest dress is expected for both men and women, especially in public areas and religious sites.

3. Weather

   The best time to visit Saudi Arabia is during the cooler months, from November to February, when temperatures are more manageable, especially in cities like Riyadh and Jeddah where summer temperatures can be extremely hot (40°C-50°C).

4. Safety

   Saudi Arabia is considered a safe destination for tourists, with low crime rates and modern infrastructure. However, visitors should always stay updated on local laws and customs to avoid inadvertently breaking any regulations.

5. Transportation

   The country has invested heavily in infrastructure, including airports, highways, and public transportation. Domestic flights are common and often necessary to cover large distances between cities like Riyadh, Jeddah, and Al-Ula.

To sum it all up, Saudi Arabia’s rise as a tourist destination is a testament to the country’s rich history, diverse landscapes, and modern aspirations. Whether you’re exploring the ancient ruins of Al-Ula, soaking in the vibrant city life of Riyadh and Jeddah, or connecting with the spiritual heritage of Madinah, Saudi Arabia offers a unique travel experience that blends the past with the future. As the kingdom continues to open its doors to the world, now is the perfect time to discover its hidden treasures.